Step 1: Be in to Win!
Find a competition in your field/industry/business that you feel is worth entering. Most importantly, one that you feel there may be a chance of winning.
For me, as a new start-up business based in Dublin, Ireland I wanted to establish myself as a reliable business. At this launch stage I don't have the results yet to prove myself for a national award, nor do I have the fan base for a big support. So I opted for a local business competition that no one really knew nothing about, Key To The City.
Key to the City is a competition for Dublin businesses. Winners are the top three businesses with the most votes via a Facebook app. This sounds like a competition that I can win as initially there were only 40 entries, plus the business at the third of the league only had 170 votes. I know that if I put in the work, I stand a real chance of beating this.
Step 2: Spread The Word
Promote your entry. Even though you are only at the nomination stage, share it across all social media. Fans want to hear about your business. Plus, they want to know how well you are doing.
If you entered an online voting competition, then this is the perfect opportunity to spread the word about your business to everyone, while asking for votes!
How I asked shamelessly asked for votes:
- Post on my Facebook business page
- Post on my Facebook profile
- Called all my friends to ask them for support & to vote for me
- Emailed EVERYONE on my email address book
- Messaged individually every Facebook friend
- Post on Google+ page
- Join & post on Google+ communities
- Post on Twitter
- Post on Twitter & tag community pages when close to winning
- Ask all families & families of friends
- Post on forums
- Post on LinkedIn
- Message everyone on LinkedIn
- Post on community forums (Etsy where I sell have their own forum)
- Join & post on relevant Facebook communities
- Join & post on communities for all educational institutes attended
- Invest in Google Adwords to promote
- Invest in Facebook Advertising
- Write a blog about it!
I also asked everyone I met. There is no limit as to who you can canvas votes from. You just need thick skin.
While conversion rates for votes can be low, when you do everything, it all adds up. Plus every time you mention your business, you are spreading the word about your brand. This is particularly good, if you are looking to sell internationally. I would really only do this at the early stages of the business, you want to be careful not to cheapen your brand. I wouldn't canvas this way regularly either, it will get very annoying!
TIP: When asking for votes, make sure to provide a motivation for the public. For my competition, the organizers are offering a €100 shopping voucher for all voters. I lead with this when I am doing a generic post on my Social Media walls. If there is no prize, then maybe you can offer a prize of your product/services.
Step 3: Brag About It
If you picked the right competition and put in the hard work, hopefully you will come out on top. Even if you don't get the award, you can still be a 'winner'. I intend to promote my result even if I'm just in the top 10 - 'Top 10 business nominated for...'. If I do win, I will be incorporating the words 'Winner of The Key To the City Award 2013' to my marketing materials, both digital and print!
Of course I will also be entering jewellery making competitions as that is the industry that I am in. I have entered two so far, hopefully I will win one soon!
Aside from the honor of winning an award, there are also other benefits.
Benefits of Award Nomination:
- Improve your credibility to customers & investors,
- Improved brand awareness (to voters & other nominees),
- If your business fails, an award or good result will look on your CV,
- Can improve your website search results as the host should include a link to your page on their website.
I hope you found this post useful. Do you have any suggestions on winning awards or gaining votes? Please do leave a comment as I would love to hear your thoughts.
