Press Release - SS14 Launch

Jewellery designer Shen Wong launches her first official collection for SS14

Shen Wong, a Dublin based jewellery designer, set up her business in October 2013 and has already won the ‘Key To The City’ business competition, met the Lord Mayor of Dublin and been interviewed on Dublin City FM. Her Facebook page ‘Shen Wong Jewellery’ has attracted 500 fans and is growing daily.

Born in Hong Kong, Shen and her family moved to Ireland when she was 18 months old. Having grown up in Ireland, she often surprises the people she meets with her combination of Asian looks and Dublin accent. Shen graduated with an MA in PR and an MBS in Marketing. After working in the marketing industry for six years, Shen decided it was time to follow her passion for fashion accessories and set up her own online jewellery business.

The designers’ first collection features handmade jewellery using her own unique technique, which she calls ‘wired by Shen’. Using Swarovski pearls and crystals in her designs, she has developed a range of high quality yet affordable jewellery with prices starting at only €30.00. Shen makes every piece of her jewellery by hand at her home studio in Dublin. To complete the handmade experience for her customers, Shen packages her jewellery into hand folded origami jewellery boxes, offering a truly unique shopping and gifting experience.

This SS’14 Collection is Shen’s first complete collection. Her designs feature Swarovski pearls and through the use of a range of pearl colors, Shen’s unique wirework technique and combination of Swarovski crystals, the creative designer has injected a fun twist to the traditional pearl look.

Hand crafted jewellery by Shen Wong can be purchased online at:

www.ShenWong.com

Interview with Clothes.ie

My First Interview!


















This month I was invited to my first interview as Shen Wong Jewellery with Clothes.ie. This is very exciting as Clothes.ie are a Fashion website in Ireland that are really starting to take off!


How I Did It!

I simply reached out and tweeted Clothes.ie that I would like to feature on their website. To sweeten the deal I offered them an item from my product line for their readers as a competition prize. They responded positively and arranged the interview within a month.

If you are in a similar startup situation, I would advise you to start small and contact new or small fashion sites and bloggers to feature your products. It will help you gain a bit of experience and exposure before you move up to the likes of Vogue or So Sue Me!

Tip: Always ensure that the interviewer includes a link to your website and social media pages. Not only can it increase sales opportunities and connections, but it can improve your Google search rankings.

I hope you found this post helpful. Please leave a comment to share your thoughts and ideas.

Read my interview with Clothes.ie here.

Packing it all up - Handmade jewellery boxes

For jewellery, the packaging is it's first impression. If you receive jewelry delivered in a plastic wrapped, ripped envelope, it can completely ruin the whole experience and make everything inside feel cheap. Jewellery is supposed to make you feel good about yourself, from the outside in and it all starts with beautiful packaging!

Preparing something that will make my customers smile before they even see their jewellery is what I have been thinking about and working on for a while now. After a few days of working with different materials, folding and cutting away, I think I finally have it. Simple hand folded origami jewellery boxes and ribbon tied, hand cut 'Thank You' labels. There is a LOT of work involved with doing everything by hand, especially when you use heavy paper but I think the end result is worth it.

I am absolutely delighted with my boxes and cards. Now just patiently awaiting my first customer. Hopefully I won't have to wait too long.

Credit Due: Learn how to make these lovely boxes on Pintrest. Thank you JasminBlancBoutique! Click here to view tutorial.

by Shen Wong