7 Steps to using Instagram for Online Business - Building SEO

Intro

You set up your website, put up good pictures of products with enticing descriptions and many people will think  your done. Well unfortunately that is just not enough. One of the (many) most important things with an eCommerce website is for it to be found. To do this you need to optimise your website for search engines, this process is called SEO. 

There are many thing you can do to optimise your website. One strategyis to create inbound links. This means setting up links to your website, Google loves this. The more relevant links that directs to your website, the better. Social Media is a great way to achieve this. 

The Social Media that I will be talking about today is Instagram.

    My Instagram page

How To 

1. Download Instagram to your smartphone. 
2. Set up your account with your business name. This will then be a relevant link to your website. Please be sure to use your business name & not anything else. For me, Shen Wong was taken across most SM platforms, so I used ShenWongCo as my alias. Ideally I should have used ShenWongJewellery so I could optimise for "Jewellery" also, but that was too many characters than most would allow and the competition for that word is too heavy anyway. 
3. Decide on the 3-5 keywords you would like to optimise for. Use these words in your description
4. Decide on the pictures you should be posting. I like to post pictures of my jewellery, me wearing my products and some 'behind the scenes' images of me preparing my creations. 
5. When posting up images describe it in a few words, but try to fit in some key words. Be sure to include your website!
6. Tag your pictures. Instagram allows up to 30 tags. By tagging your pictures, there are better chances of people finding them & then liking & following you. This is good for SEO & spreading awareness for your website. I use tags like #jewellery #bracelets which are both relevant to help people find my pictures & useful keywords for my SEO.
7. Post often so your followers don't lose interest. 

Tip: Set up a custom auto correct on your smartphone. I have a full list of possible tags I will use, plus a short bio with my key words that I add to all my image posts. When I type 'instabio' into my phone, my description and tags auto populates. Saves me typing it out each time.

That's it on this topic. If I have missed anything or if you have found this useful, please comment. 

You can find me on Instagram @ShenWongCo. 

Sample images that I post on Instagram

Written by Shen Wong